ADVERTISE

Come be part of the Roots Television™ revolution!  We’ve been candid about our business model of relying primarily on advertising and sponsorship rather than subscriptions, so we’re actively soliciting partners.

We are open to a variety of arrangements, including commercials, underwriting of specific shows or episodes, in-kind contributions, and product placement.

Demographic

For a fraction of the cost of traditional network and cable advertising or sponsorship, you can reach an audience that:

• Cuts across all age groups from scrapbooking moms to the elderly, but is most heavily concentrated – not at the upper range, as many assume – but in the middle age segment

• Is affluent and becoming more so (baby boomers, in particular, are now on the receiving end of the largest transfer of wealth ever in the form of inheritances and have significant disposable income)

• Includes both men and women, but skews female – not a bad thing, since women tend to have 15-18 more years to be your customer than their spouses.  And as Tom Peters and Martha Barletta point out, women are the “instigators-in-chief for most household buying, accounting for a mammoth 80 percent of all spending by U.S. households.”

• Already lives on the Internet.  Genealogists are known for crashing sites with traffic and are among the stickiest surfers online.  Our audience has a pronounced need for products including, but not limited to:

• travel (nothing like a family reunion or trip to the homeland!)
• computers, peripherals, and supplies
• online access and search services of all types (how else do we find those 3rd cousins once removed?)
• any kind of image-capture product (cameras, camcorders, scanners, etc.)
• copying and shipping services
• books, books, books – genealogists are avid readers!
• and not so incidentally, financial planning, insurance, cosmetics, cars and other useful products and services

Shopping Channel

We’re also excited to announce our new Roots Shopping Channel, featuring products and services that target our audience. Want to demo your newest software package? Have a tool that will revolutionize scrapbooking as we know it? The Roots Shopping Channel is the perfect place to highlight your product. Whether you already have an infomercial to share, or would like to produce a how-to segment featuring your product, our Marketing and Production Departments look forward to hearing from you.

Interested? Email us or call 801-494-5634 and ask for Marketing.